Hockey is one of the largest team sports in Ireland with 144,000 participants across the country in schools, clubs, provincial and national setups.
Hockey has a long history in Ireland, having been played competitively here since the 1870s. It has been entrenched in Irish society, especially amongst schoolchildren, the game is enjoyed by a committed and well-connected player and support base across boys, girls, men and women of all ages.
Corporations who associate themselves with hockey experience multi-faceted benefits that directly impact their bottom line by strengthening their brand position and allowing them to bond closely with key customer groups that conventional marketing channels cannot present. Hockey Ireland can bring your brand to young families, children and 20-50 year old professional groups who:
Practice and enjoy fit and well lifestyles
Are ‘outdoors’, active people
Are generally affluent with disposable incomes
Are highly social and very well connected with large reference groups
Aside from the opportunities this presents to you to strengthen your brand, involvement in a sport that is so highly developed at community level also provides benefits in community and social responsibility, as well as giving your valued clients and partners the opportunity to enjoy exhilarating match action and relaxing corporate hospitality. Our simple goal in any sponsorship is to develop a partnership with you to ensure that the people in your target markets look favourably on you. Whether this means new brand awareness, existing brand reinforcement, product promotion or simply showing that you a good corporate citizen is up to you.
Aside from high level exposure through Hockey Ireland itself, our sponsorship offerings are heavily geared to the markets that underpin our sport. Within this framework, we see our tournaments and fixtures as delivery agents of value, through which we can gear specific exposure towards a specific target market.
In that regard, there are a number of key tournament brands that Hockey Ireland is committing its marketing resources to developing and through which a high degree of sponsorship value will be channelled. For example, a sponsor who had a target market of U18 boys would receive exposure through all key Irish hockey tournaments and fixtures that are geared to U18 boys. ie. U16 & U18 Irish national boys teams, U16 & U18 boys Interprovincial tournaments, Girls All-Ireland Schools Championships and Provincial Schools Cup finals.
In short, we invite you to sponsor a market – your market. We’ll then design the right combination of tournaments and fixtures to deliver exposure to that market for you, consistently throughout the year.